FabFinder is an app that helps crafty users discover beautiful new fabrics, prints, and patterns.
FabFinder removes the frustration of not being able to find new fabrics by allowing thousands of users to easily share their discoveries through a seamless user interface.
My role was to research, design, and test all UIs related to the project to demo to potential investors. I also acted as the product designer and app developer to launch this project.
Tools & Methods
Adobe Experience Design, Adobe Photoshop, Twitter Bootstrap; Branding, Web Design, App Design, UI/UX, Wireframing
The Design Process
I began the UI design process by meeting with the owners of FabFinder to understand the problems the app would solve as well as to understand the types of customers who would be using the app.
I prefer beginning a design with sketches & low-fidelity wireframes to think through the structure of webpages. These low-fidelity sketches allow efficient collaboration between myself and the Development Team, as revisions are easily made on the fly.
I used Adobe Experience Design to iterate through the design process and create medium-fidelity prototypes for internal and external validation.
The FabFinder UI Design was one of the finest learning opportunities of my career. I had the opportunity to design the look of not only the app, but also to set the tone of voice for FabFinder as an organization.
By overseeing the design of the application, website, company logo, and digital marketing campaigns, we were able to create a cohesive sense of design and structure that creates brand familiarity in any context.
While the whole project was a huge learning experience, I especially loved iterating on designs and getting feedback from the Development Team and test users. This tight feedback loop helped take ambiguity out of our designs, and it felt good to produce designs with the confidence that users would enjoy and understand it.
FabFinder will have 2 key metrics for success:
1. # of Active Daily Users
2. % of Users who purchase the Ad-free version of the app
I am confident that we were able to design a beautiful user interface that allows for ease of use and promotes the ad-free version of the app.
FabFinder is scheduled for release in Q3 2017 and will be available in the App Store and on Google Play.